Tali is a neuroscientist. She is the author of The Optimism Bias, and the director of the Affective Brain Lab at University College London. The Affective Brain Lab studies how motivation, emotion and social interaction determine our expectations of the future, our everyday decisions, our memories and our ability to learn. By understanding these basic cognitive and neural processes the Affective Brain Lab aims to identify ways to encourage behavioral change that enhance well-being. Tali’s papers on the neuroscience of optimism, emotional memories and cognitive dissonance have been published in top scientific journals including Nature, Science, Nature Neuroscience and Psychological Science. She has also written essays for the popular press which have been published in The New York Times, Observer and Time Magazine. She is a faculty member of the Department of Cognitive, Perceptual, and Brain Sciences at University College London and a Wellcome Trust Fellow. She received her Ph.D in psychology and neuroscience from New York University and a BSc in economics and psychology from Tel Aviv University. She has conducted research at the University of California, Harvard University and the Weizmann Institute for Science.

Her book The Influential Mind: What the Brain Reveals About Our Power to Change Others will be published by Henry Holt in 2017.



Named a Best Political Book of 2017 by Times UK

"This is a book full of tricks and stratagems to extend the reach of what good minds should do—namely lead other minds toward doing good—and sometimes the author works against received wisdom in offering them. . . . Good, readable pop psychology." — Kirkus

"[The Influential Mind] not only demonstrates the failings of the human mind to learn from our mistakes – for instance, resorting to fear-mongering – but carries a practical series of lessons in overcoming those habits. " — WIRED (UK)

"Covers the topic more fully and more authoritatively in a book whose title gives appropriately equal billing to thought, behavior and neurons." — The New York Times Book Review

"Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others-- and what we can do about it."
— Adam Grant, New York Times bestselling author of ORIGINALS and GIVE AND TAKE

"Sharot, a professor of cognitive neuroscience with a background in psychology and economics, has written a fascinating, accessible primer on what current research teaches us about the art of persuasion. . . . She has a gift for providing engaging vignettes that are apt and illustrative for nonacademics. The writing exhibits model clarity and brisk pacing. Readers will find themselves jotting notes to apply Sharot’s findings to a wide range of areas, including workplace politics, parenting, and Facebook arguments."
— Publishers Weekly

"The Influential Mind will make you gasp with surprise—and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic."
— Cass R. Sunstein, Harvard University; former Administrator, White House Office of Information and Regulatory Affairs; and bestselling coauthor of NUDGE


The Optimism Bias


More from Tali Sharot

Listen to Tali's Ted Talk here.